The hotelier Ian Schrager has returned to his old stomping grounds to open his newest property, the Miami Beach Edition, situated between South Beach and North Beach in what was formerly the Seville Hotel.
The 68-year-old — who co-founded the original Studio 54 in New York and whose Delano Hotel, opened two decades ago, helped create the now-thriving hotel scene in South Beach — settled on the location because “it’s a new Miami now,” he says. “It’s international. It’s global.”
Case in point: Art Basel Miami Beach kicks off its 2014 edition next week. During the international fair, the hotel will set the scene for many Basel-related events; and after long days at the booths, showgoers will be welcomed into the new Studio 54-inspired nightclub at the hotel, called Basement.
“It will be like a sensory explosion,” Schrager insists.
“You’ll get the kind of lighting effects you got at Studio 54, but updated. You’ll be dancing like you are in a sound studio or onstage performing.” The flashing lights — in the club and over the adjacent bowling alley and ice skating rink — are thanks to Patrick Woodroffe, a concert lighting specialist who has worked with the Rolling Stones, Lady Gaga and Beyoncé.
And to ensure that guests dance throughout the night, Schrager opted not to offer seating. “If you need to sit, then you have to rest outside,” he says. It’s not a bad alternative, considering that Madison Cox designed the lush green landscape — coconut palms, ficus, sea grapes — that surrounds the property’s two beachside pools.
The hotel is currently accepting reservations, and Basement will open Dec. 2 with an Art Basel party co-hosted by Schrager. edition-hotels.marriott.com/miami-beach